About Massimo
Discipline, Performance, and Results
I am an Executive Coach, Mentor and Martial Artist. My work is defined by a blend of the working practice I have gained as a business leader as well as owner of several businesses and the disciplined mindset I have forged as a martial artist. I am the founder and owner of Salus Wellness Clinics, a private health clinic based in the centre of Cambridge (UK). From my office I work with local people as well as nationally and internationally via video call. Drawing on over 20 years of senior management and board-level experience to guide my coaching practice I decided in 2010 to put in practice all the learning and start a brick and mortar business.
A holistic approach to performance
My coaching philosophy is built on the belief that peak performance in business cannot be separated from personal well-being and mental clarity. As a coach certified by the NeuroLeadership Institute, I apply brain-based methodologies to help leaders improve decision-making, and navigate the “loneliness at the top.” My approach is always bespoke and results-oriented, designed to help high-achieving executives and teams achieve more, better, and faster.
My background
Having graduated in computer science with specialisation in embedded computing I developed embedded software during the first 10 years of my career. I then switched into marketing and commercial roles for the following 10 years. For a long time I felt something was missing until I stumbled into an article written by a business coach and I had an eureka moment; I immediately realised my next direction. I enrolled, over the following 2 years into all relevant courses to acquire the coaching skills and qualifications I needed in order to become a professional coach.
I have been offering coaching to individuals and companies since 2007 and I allowed myself to get involved with entrepreneurial ventures like my clinic, and a number of start-ups as well as collaborating with prestigious institutions like Judge Business School University of Cambridge and Barclays Eagle Labs.
My expertise and impact
With a background spanning marketing, sales, IT, and business consultancy across multiple industries—from high-tech to manufacturing—I speak the language of business fluently. I specialize in:
Executive coaching
Guiding senior leaders through critical strategic decisions and personal growth. Some Executives experience the “lonely at the top” syndrome and need support in their decision process, performance enhancement and time management.
Leadership development
Helping senior managers, directors and business owners to be better leaders who inspire their teams and lead by example.
Team Performance
Turning dysfunctional, underperforming and conflicted groups into cohesive, mission-driven teams who are happy to collaborate and achieve amazing results.
Career Coaching
Whether you are trying to grow within an organisation, moving across different departments or looking for a change in direction I can support your journey from formulation to achievement.
The martial arts influence
As a dedicated martial artist since 1978, I incorporate the principles of focus, resilience, and discipline into my work with all of my clients. I often utilise martial arts concepts, which I have been practicing for decades when coaching fighters, to help individuals and teams about how to handle pressure, resolve conflict, and maintain a competitive edge without losing their core values. This unique “Black Belt” perspective allows me to offer a fresh, high-impact alternative to traditional corporate coaching.
